Running a business of any size is difficult. However, running a small business is doubly so, as it does not afford the division of labor that a large company might. A small business owner or a sole proprietor not only has to be the CEO, but also has to handle customer service, marketing, accounting, inventory, and human resources. The complexities of running an internet business add even more responsibility and headache. That is where I come in.
My job is to become your business strategy, marketing, public relations, web design, and programming staff on a contract basis. As an experienced web marketer and designer, I can provide you with an A-Z website strategy. Below is a partial list of my competencies:
- Search Engine Optimization:
From the simplest of tweaks to the most advanced scripting, every website can always improve how they present themselves to search engines. My expertise will help your rankings while staying within the search engines' guidelines.
- Paid Search Campaign Development and Management:
Paid search is one of the best ways to market your site. My years of experience in this industry and inside knowledge will help you realize better return on investment than you may be used to.
- Backlink Development
Developing a linking strategy is one of the keys to success in the search engine game, but it can be time consuming and frustrating if you are unfamiliar with it.
- Banner Campaign Development:
From designing banners to choosing, pricing, and negotiating sites on which to advertise, I can manage the entire process of marketing your site through banners.
- Public Relations:
Constantly keeping your business in the public eye is important. Publicity is great, but when you can create it yourself it becomes a powerful marketing tool.
- Competitive Analysis:
Every business has competitors. How many, how big, and how competitive are vital questions to investigate. I am skilled at doing the legwork involved in finding the answers as well as deriving meaning from them.
- Product Positioning and Pricing:
If you have a new or existing product, it is useful and profitable to articulate who will buy it and why. Not only does this knowledge drive your marketing strategy, it also drives your pricing strategy.
- Business Process Analysis:
Examining how information flows through your business can help you find and correct inefficiencies, saving you valuable time, energy, and capital.
- Fulfillment Consulting:
Whether you ship products or deliver goods electronically, meeting customer expectations is important. Streamlining the process by which your customers' needs are met can pay huge dividends for your business.
- Layout and Specifications:
Wanting a web site is one thing. Knowing what it should look like and what it should do is another. I can help you conceptualize your site and design its look and feel.
- Usability and Flowthrough Analysis:
Whether you have a functioning website or just a concept, understanding how your site will be used and whether it will function properly is critical.
- Use of Latest Web Standards:
This means that I build sites that load faster, are easy to edit, and are search engine friendly. This is acheived through the use of CSS, XHTML, JS, and many other useful acronyms.
- Integration and Modification:
Familiarity with a wide variety of systems allows me to quickly and effectively integrate new components and modify your existing website to suit your needs.
- SEO-Centric Design:
Because I am both a web developer and an expert web marketer, I design pages with search engines in mind. This will reap long term benefits in terms of traffic and exposure.
- LAMP Application Development:
LAMP is an acronym for Linux, Apache, MySQL, and PHP. I am a strong advocate of these and other open source (free) technologies, and am well versed in each.
- Script Installation and Modification:
Installation, maintenance, and modification of various popular open source or proprietary scripts including Mambo, phpBB, osCommerce, and other systems.
- Dynamic Page Generation:
By unleashing the power of database driven technologies, I can create a site with unparalleled ease of use, superior editability, and low resource intensiveness.
- Administration Interfaces:
All web applications need a way in. By providing a simple administration interface, I will give you the tools you need to manage your site on your own if you wish.